FLOWER

in TOKYO MIDTOWN

ART AWARD 2024

Outline of Call for Works

A gateway to the international stage

Real and online 4 awards held

Outline

FLOWER ART AWARD in TOKYO MIDTOWN is an art project to change the world with flowers together with ambitious artists. We will meet new talents in the art of flowers and support their challenges to the world. It has been held since 2000, and in 2010 it was moved to a public space in Tokyo Midtown where many people gather, and has been attracting attention for producing five world champions. The main competition boasting a 23-year history, the “Machi wo Keru Award/France, Japan National Art Floral International Contest Selection Committee”, the showcase display category “Flower Art Showcase Award”, the gift flower category “Flower Gift Iron Man Award”, and the video category “Flower’s impression 2024/90 seconds”, which is openly recruited from around the world.

We are soliciting innovative ideas for art through competitions.

COMPETITION 01Large Work Category

"Award to keep the city alive"

France, Art Floral International Competition 2024

Japan representative selection meeting

Set in the public space of Tokyo Midtown where many people come and go, present public art using flowers, work on people's hearts in various ways, and breathe new life into the city. The Grand Prix winner will be selected as the prestigious Japanese representative of the French “Art Floral International Competition” to be held in July 2024, and will have a chance to be active on the international stage.

●Theme

"Life"


●Work regulations

[Expression technique]

I will create art works with freedom and flowers as the main motif.

please. Structure and maintenance to keep flowers fresh during the exhibition period

Please come up with a plan.

【size】

a) W180×D180×H280, b) W220×D160×H280 Nodo

choose chiraka.

[Use of flower materials] ❶ Be sure to use fresh flowers. ❷ Artificial flowers cannot be used.

[Structure] The structure is free, but safety must be ensured.

[Production] ❶ Flowers must be arranged at the venue on the designated production date. ❷Complete the structure

You can bring it in.


● Number of participants

Individual participation or participation in a group (up to 4 people)


● Primary selection

[Submit one design drawing]

In line with the theme of the award that makes use of the "town"

Suggest ideas for public art works. ❶ As much as possible

Incorporate a sustainability (CSR) perspective. ❷ Assumed works

Be sure to specify the size.


[Work presentation sheet]

The concept and message of the work, the assumed flower material,

Please submit a presentation sheet that describes the green, etc.


[Submission method]

❶Please submit all documents in the form of data (PDF data).

❷Please compile them into a file and upload it to a service such as free large file transfer.

(Set the download period as long as possible.)

❸Please send the URL uploaded to the official LINE (@759OPTKZ) along with the name of the contestant.


[Announcement of the results of the first screening] After submitting the design drawings and work presentation sheets,

We will review your application from time to time and notify you of the results within two weeks. First screening

Those who pass the stage will be asked to present their work at Tokyo Midtown.


Submission deadline: Thursday, November 30, 2023

*Submissions will be reviewed in the order they are submitted, and applications will be closed when the exhibition quota is reached.

Cut. Please apply as soon as possible.


●Secondary selection

(Those who pass the first round of judging will be able to obtain the right to participate in this competition.)


●Production

February 20 (Tue) and 21 (Wed), 2024

0:00-6:00 (work completed in 2 days)


●Exhibition period

February 21 (Wednesday) to February 25 (Sunday), 2023


● How to apply

(1) Fill out the online application form and send it.

②After completing the application, we will contact you.

③ First screening: Submission of design drawings, submission of presentation sheets

④ Announcement of pass/fail of the first screening

⑤ Obtaining the right to participate in the main tournament


Recruitment period: July 31 (Mon)-November 30 (Thu), 2023

●Eligibility: No question


●Exhibition fee

First selection: Free

Second selection exhibition fee: (5 days) Individual ¥55,000 (tax included), Group ¥38,500 (tax included)

U25 discount: Artists under the age of 25 at the time of the event can participate at a special price of 30% off the exhibition fee.

For details, please check the application guidelines and participation guidelines.

FLOWER ART AWARD 2024

in TOKYO MIDTOWN

FLOWER ART AWARD 2024

in TOKYO MIDTOWN

COMPETITION 02Flower Gift Activation Category

"Hana Giving Iron Man Award/Hana Doki! Grand Prize"

For that momentary impression of receiving flowers... A flower that conveys indescribable feelings and imprints precious moments in your heart forever. This is an art competition where you can meet flower artists who create gems of flowers that connect the giver and the recipient with great emotion. In addition to the exhibition at Tokyo Midtown, we will disseminate information from the influencer judges and conduct an online popularity vote to widely disseminate the splendor of gifting flowers. Winners will be featured in the online magazine “MOMENT OF BLLOM” with a feature article with artist videos, and the portal site “Hanadoki!” will have an artist corner and support throughout the year.

●Theme

"Giving flowers to loved ones"


●Work regulations

Based on the information of "the person who receives flowers" assumed this time, the giving side and the receiving side

Create a flower gift that will bring a wonderful moment to both of you.


● Primary selection

A video of the entire work within 30 seconds and 5 photos front, top, side,

Upload a close-up photo of the pattern seen from below and the part you want to see the most

Please load. We will conduct examinations as needed and report the examination results in about two weeks.

I will contact you. Submission deadline: November 30, 2023 (Thursday) *When the exhibition quota is reached

will close the application. Please apply as soon as possible.


●Submission method

①Please submit all data (PDF data)

(2) Please compile the data into a file and upload it to a service such as "Free Large File Transfer".

(Please set the download period as long as possible)

③Please send the URL uploaded to the official LINE (@759optkz) along with the name of the contestant.

*Those who pass the first round of judging are eligible to participate in this competition.


●Secondary selection

The theme of the work will be announced to those who pass the first screening. Create your work and exhibit it at the Tokyo Midtown Exhibition Hall.


● Import

Wednesday, February 21, 2024 7:00-9:00

Those who pass the temporary selection will be required to exhibit their work at Tokyo Midtown.


●Exhibition period

February 21 (Wednesday) to February 25 (Sunday), 2023


● How to apply

(1) Fill out the online application form and send it.

②After completing the application, we will contact you.

③ First screening: Submission of design drawings, submission of presentation sheets

④ Announcement of pass/fail of the first screening

⑤ Obtaining the right to participate in the main tournament


Recruitment period: July 31 (Mon)-November 30 (Thu), 2023

●Eligibility: No question

●Exhibition fee

First selection: Free

Second selection exhibition fee: (5 days) ¥38,500 (tax included) per individual participant,

U-25 discount system: Artists under the age of 25 as of the end of February 2024 can participate at a special price of 50% of the exhibition fee.

For details, please check the application

guidelines and participation guidelines.

FLOWER ART AWARD 2024

in TOKYO MIDTOWN

FLOWER ART AWARD 2024

in TOKYO MIDTOWN

COMPETITION 03

Film category

Flower Art Movie Competition

As a trial of "new flower art" that anyone can participate in, not only florists but also people of all genres can apply as a 90-second video work (edited or unedited) with the theme of flowers. You can take full-scale shots, or you can start with one scene of everyday smartphone shooting. Please create a 90-second video work using flowers as a motif, the moment when something blooms in you or around you.

Two conditions. (1) Must be within 90 seconds / (2) Have flowers and images of flowers used as a symbol/metaphor for the picture (video)/

We will collect and present 90-second video messages from around the world through everyone's "flowers". The award-winning works are scheduled to be reviewed in Paris.

●Theme

"Hanasaku Moment 90seconds (Moment of Bloom)"


●Work regulations

Produces videos with flowers and plants as the main motifs that convey the artist's messages and emotions.

[Shaku] Within 90 seconds

[Video/audio/text expression] You may freely use the audio and text.

Please send us the copyright and portrait rights that correspond to the scope of each person's responsibility.

[Application material] Video data (MOV)

[Format] MOV or MP4

Frame: 1920 x 1080 recommended / File size: 10 GB or less recommended


●Publication

Works will be actively published mainly on the web magazine “Moment of Bloom” and the portal site “Hanadoki!”. Further application details will be published on the above two sites.


●Submission method

(1) Please compile the data into a file and upload it to a service such as "Free Large File Transfer".

(Please set the download period as long as possible)

②Please send your name and theme to 90seconds@moment-of-bloom.com.



● How to apply

(1) Fill out the online application form and send it.

②After completing the application, we will contact you.

③ Submit video

● Recruitment period: The end of November 2023 Uploaded by 23:59 Japan time

●Eligibility: No question

●Exhibition fee: Free

●Inquiries

90seconds@moment-of-bloom.com

Organizer: Flower Art Award Executive Committee (PLAINS INC.)

Special cooperation: Tokyo Midtown

Sponsor: Air France

Sponsors: Minato Ward, Minato Ward Tourism Association, FLOOS, French Tourism Development Organization, Public Interest Foundation Iceman Minato Ward Sports Fureai Culture and Health Foundation, Douai en Angers City

Planning and production: Plains Co., Ltd.